The Beauty & Brains

The Creation of Ella & Jo Cosmetic

Our Story
Ella & Jo Cosmetics was created by Charlene Flanagan & Niamh Ryan. Setup in 2017 by two professionals in the beauty sector Charlene (makeup artist) & Niamh (skin therapist). Both busy mums and working with clients both saw a gap in the market for functional and fun products that made the everyday lives of women easier whilst delivering amazing results. We are much more than a skincare brand; we sell self-care and empowerment to women that simply want to feel great about themselves.
Ella & Jo Cosmetics create impactful and innovative products that save time and effort and help women to feel better about themselves. We currently have 10 core products in the range and have plans to expand the range with 3 more new products in 2023.
We combine natural ingredients with active ingredients to give you results driven skincare with a natural base. Our brand is vegan & cruelty free and we are very conscious of where our premium sourced ingredients come from.
Ella & Jo products target women’s main skin conditions, such as aging & dehydration. We create products that do the thinking for you, all you need to do is apply, enjoy the moment and wait for the results to speak for themselves. The brand has grown rapidly, It is in its fourth year is ready to now begin its expansion into new products and new markets.
Our Mission
To create innovative, multi-tasking skincare saviours that deliver a multitude of benefits.
Helping women feel better about themselves by creating exciting engaging product experiences that they look forward to everyday. All while having fun together.

Irish Owned

All of our products are created with love in Ireland

100% Safe & Natural

All of our products are cruelty free & vegan friendly

Award Winning Brand

Created by qualified and award-winning professionals

Meet The Team


Charlene Flanagan is a professional makeup artist with over 6 years of practice under her belt. Specialising in bridal makeup in recent years has seen Charlene become obsessed with skin and the importance of looking after the only skin you have. Charlene is also a makeup tutor having delivered her own series of makeup masterclasses throughout the country and has over the years won awards for both her makeup career and her placement on social media and in the beauty blogging industry. Charlene’s passion for brush cleansing comes mainly from not only it being a necessity for anti-bacterial purposes and avoiding cross contamination but also for the benefits it brings to skin health.

Charlene Flanagan


Niamh is a skin therapist & make up artist with a huge passion for helping problem skin. Niamh was one of the first Dermalogica Skin Experts in Connaught, is a Senior Skin Therapist with Image skincare & has studied the skin extensively over the past six years since moving home to start her own business “Bella Beauty”. Niamh has a dedication to helping people at her core & has suffered from problem skin all of her life. After being on countless medications, topical & under going many treatments she is always searching for new ways to help people – to renew their confidence in their skin & themselves. This is one of the reasons Niamh & Charlene decided to launch Ella & Jo’s first product the Squeaky Clean Brush Cleanser.

Niamh Ryan


Laura is a professional in Business & Marketing, who has been working in the field of Marketing for over 10+ years both within the Irish & US Market. She has a huge passion for Cosmetics, Events & of course Digital Marketing which makes her the perfect fit for our ever-growing Ella & Jo Team.

Laura is our Business Development Manager.

Laura Jacob

Operations & Marketing Manager